I may be in the minority, but I tend to treat my gear with wanton abandon. I know, I know, you're supposed to take care of things. But when items or machinery are designed to be "tough," or so the marketing contends, I tend to use that as a justification to go ham and become an engineer's worst nightmare. It may be why in the early aughts I destroyed a handful of quote-unquote "unkillable" cellphones...
And that's only become worse in recent decades as manufacturers everywhere have cheapened the manufacturing of their products. We're in the Age of the Disposable Everything. At least, that's the case for so most manufacturers, especially those Amazon-only or Temu-direct companies. There are still companies out there hoping to give you a product that'll last a lifetime. That'll last and endure whatever you or I throw at it. That'll stand up to whatever abuse we dole out.
And finally, Coleman, the maker of everything from silly little pit bikes to campfires and everything in between, has come out with a cooler that could rival Yeti, Dometic, Rtic, and all the other rotomolded nigh-unbreakeable coolers. But it did so for a lot less than the others, which today, means quite a bit. Say hello to the Pro line.