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Evening Standard
Evening Standard
Entertainment
Shaun Wilson

Coleen Rooney 'signs multi-million-pound deal with high-street retailer Primark' after I'm A Celebrity success

Coleen Rooney has signed a deal with Primark - (Anthony Devlin / Getty Images)

Coleen Rooney has turned down offers from high-end fashion houses to sign a multi-million-pound deal as the face of a new Primark collection.

The mother of four opted to partner with the budget fashion giant following a resurgence in popularity after finishing runner-up on I'm a Celebrity...Get Me Out of Here! in 2024.

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