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The Guardian - UK
The Guardian - UK
Sport
John Brewin

‘Cole Palmer FC’ has a uniquely abject selling point in the marketplace of ideas

Chelsea players at Arsenal
Chelsea were no match for the big guns at Arsenal. Photograph: Marc Atkins/Getty Images

FEELING BLUE (PART LVI)

After four minutes, and a Leandro Trossard opener set up by Declan Rice gliding unhindered, Liverpool and Manchester City fans were already flicking to the Championship battle between Leicester and Southampton in disappointment. Could Arsenal’s utter dominance fade and Mikel Arteta’s touchline anxiety take hold of his players? No chance. Once Arsenal realised that Chelsea really are “Cole Palmer FC” and Wythenshawe’s finest was resting up with a bug, the match turned into a rout, Chelsea offering less than zero resistance. Placing any hopes in this iteration of Chelsea has been a lost cause for two years. Still, the rebrand has its unique selling point in the marketplace of ideas. Question: what’s Chelsea best known for? Answer: the billion-pound team that lets down fans each week.

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