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Latin Times
Latin Times
Lifestyle
Pedro Camacho

Coinbase launches campaign aimed at Latino voters, promotes crypto as best option for remittances

Coinbase ad targets Latinos (Credit: Screengrab from Coinbase ad)

Coinbase has launched a $2 million advertising campaign aimed at Latino voters and consumers, part of a broader effort by members of the cryptocurrency industry to support favorable political candidates.

The campaign promotes cryptocurrency as an efficient method for sending money overseas, highlighting that that using USD Coin on the Coinbase Wallet app incurs no fees in comparison to the typical 6.18% charged for traditional money transfers.

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