Iceland has reduced prices on a selection of everyday essential items at Iceland.co.uk with items like milk, bread and butter on sale for just 1p each. Items will see their prices cut from Saturday, June 18 until Friday, June 24.
This isn’t the first time Iceland has launched an offer like this, the supermarket dropped the prices of its vegetables to 1p last Christmas and Easter, which proved incredibly popular with Iceland shoppers seeing the discount redeemed by nearly 10,000 shoppers over Easter.
The deal will allow customers to save up to 99p per product, if a £1 product is selected on the offer. Customers can choose up to three products, which will be discounted to just 3p when they checkout online.
