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Coco Gauff debuted her new signature shoe with New Balance at the Atlanta Open on Sunday night, marking a significant sponsorship step in the American phenom’s young career.
Gauff showed off the “NB Coco CG1” during an exhibition match after a two-year development process with New Balance. According to Forbes, the 18-year-old becomes the only active women’s tennis player to have her own sneaker and the only other active player, man or woman, besides Roger Federer with signature footwear.
