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The Guardian - UK
The Guardian - UK
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Róisín Lanigan

Cocaine may be ubiquitous in Britain – but it’s hardly cool: in fact it’s becoming cringe

The Millennium Bridge and the City of London financial district, May 2024.
The Millennium Bridge and the City of London financial district, May 2024. Photograph: Henry Nicholls/AFP/Getty Images

There is one thing that defines London socialising, which is noticed by tourists and visitors from across the globe. It’s not the price of pints. It’s not even the lack of late-night venues. It’s the proliferation of gak. Londoners, famously, love coke so much that five years ago it began seeping into the River Thames, stoking fears about hyperactive eels who all want to tell you about their ideas for a new podcast. As far back as a decade ago traces were being found in the city’s sewage, the cokiest greywater in all of Europe.

Despite its obvious ethical issues – violent drug deaths both in the UK and at the drug’s organised-crime controlled sources – and financial ones – a gram of cocaine in the capital can cost about £100 – cocaine, long associated with the City due to long hours and finance bros, is everywhere, still. These days, it’s a way to supplement rounds in pubs that would cost the guts of a gram anyway. No longer an aid to a big night out, it’s a Thursday after-work thing. It’s part of many parties, every festival, and every football tournament abroad – videos from the Euros attested to this – with fans cheering each other on to do bumps in Trafalgar Square, before losing in the final anyway.

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