Coca-Cola has once again found itself at the centre of controversy after confirming that its 2025 Christmas advert was created entirely using generative artificial intelligence.
The drinks company's Christmas campaign has long been viewed as a hallmark of the holiday season, often setting the tone for festive advertising worldwide. However, for the second year in a row, Coca-Cola's festive film has drawn backlash after it was revealed that every frame was generated through artificial intelligence tools. The advert, which marks a follow-up to last year's similarly controversial campaign, has been met with mixed reactions from both consumers and creators.
