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Creative Bloq
Creative Bloq
Technology
Joe Foley

Coca-Cola's AI ad just ruined Christmas... again

CocaCola Santa Claus
Image of Santa Claus from an AI-generated Coca-Cola advert.

One AI-generated Christmas ad could have be brushed off as a novelty experiment. With two in a two in a row, Coca-Cola is making AI slop a new festive tradition.

Despite the backlash last year (or because of it?), the soft drinks giant has again decided to start the season with an AI-generated mess that sabotages its brand. Somehow it still doesn't see the contradiction of its 'real magic' tagline.

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