Gut health is having quite the moment. People are increasingly turning to prebiotic sodas, marketed as healthy fizzy drinks with gut-boosting benefits. Leading the movement are brands Poppi and Olipop, whose popularity is rapidly growing. Both were ranked among the top 10 fastest-growing brands of 2024, and Olipop just announced that its value reached $1.85 billion.
As competition has heated up between Poppi and Olipop—with Olipop going on the offensive over Poppi’s over-the-top attempt to appeal to TikTok influencers in the lead-up to the Super Bowl—the two brands have a new competitor: Coca-Cola’s Simply Pop.
