- Coca-Cola is entering the fast-growing prebiotic soda market with the launch of Simply Pop as it seeks to tap into consumer demand for gut-health-focused drinks—an emerging but still niche category that analysts say has doubled in size over the past year but remains just 2% of the $42.4 billion U.S. soft drink market.
Coca-Cola is following its strong 2024 results by jumping into the fast-growing prebiotic soda market with the launch of Simply Pop, a new functional beverage aimed at health-conscious consumers.
