Coca-Cola's famous red Christmas truck will stop at Cribbs Causeway again this year - and fans don't have long to wait. Last year eager families queued up to experience the iconic sight for themselves at The Mall, and it's now been confirmed that the tour is coming back to the shopping centre within days.
As part of the brand's 'Magic of Giving’ Christmas campaign, Coca-Cola’s Truck Tour will visit Cribbs this coming Saturday (December 3). Organisers say this year’s ‘winter market’ setting will feature festive food huts and an ‘elfie selfie’ picture moment.
This year Coca-Cola will donate the equivalent of a meal on behalf of every person that attends the Coca-Cola Christmas Truck Tour, in support of FareShare and its work to tackle food poverty. The equivalent of 100,000 meals has already been donated to FareShare by Coca-Cola Europacific Partners, with the ambition of funding the total equivalent of 200,000 meals.
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Coca-Cola promises that this year's tour will be "bigger and better than ever before". As well as the opportunity for pictures, festive food and a free Coca-Cola drink, there will also be QR codes dotted around allowing access a host of interactive games.
Laura Moon, Senior Brand Manager at The Coca-Cola Company in Great Britain, said: “Coca-Cola has always been synonymous with Christmas, particularly the iconic Truck Tour and Holidays Are Coming advert. This year, the magic of Christmas is needed more than ever, and we are excited to bring back our famous truck tour to fans nationwide.
“We’re also extremely pleased to continue our relationship with FareShare and for every person that visits the Truck Tour, we’ll donate the equivalent of a meal on their behalf, supporting those most in need this festive season.”
The truck is due to pull up outside The Mall at 11.30am. More truck tour stops around the country are due to be announced on Coca-Cola's website.
According to the Mirror the other tour dates announced so far are:
- November 25 - Bluewater Shopping Centre, Kent
- November 26 and 27 - Sainsbury's, Beckton
November 29 - Linwood, Renfrewshire
December 1 - Wembley Park, London
December 2 - Manchester, Eastlands Asda
- December 8 to 10 - Dublin
- December 16 and 17 - Belfast
Lindsay Boswell, CEO at FareShare, said: “We’re incredibly grateful for the support from Coca-Cola. Their donation will help us get more good-to-eat surplus food to people across the UK most impacted by the cost of living crisis.
"We hope as many people visit the Coca-Cola Truck Tour this Christmas so that we can get more food to people who need it during what are challenging times for many.”
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