Coca-Cola has revealed where its famous red truck will be first this weekend as the Coca Cola Christmas Truck Tour 2022 begins. The Christmas Truck Tour descends on Sainsbury's Beckton in Newham where supermarket shoppers can revel in a pop up winter market on Saturday and Sunday.
Laura Moon, senior brand manager at The Coca-Cola Company, Great Britain, said: “Coca-Cola has always been synonymous with Christmas, particularly the iconic Truck Tour and Holidays Are Coming advert.
"This year, the magic of Christmas is needed more than ever, and we are excited to bring back our famous truck tour to fans nationwide."
The brand has linked up with foodbank charity FareShare, pledging to donate up to 100,000 meals – the same number of expected visitors on the nationwide tour, reports the Daily Star. Lindsay Boswell, CEO at FareShare said: “We’re incredibly grateful for the support from Coca-Cola. Their donation will help us get more good-to-eat surplus food to people across the UK most impacted by the cost of living crisis. We hope as many people visit the Coca-Cola Truck Tour this Christmas so that we can get more food to people who need it during what are challenging times for many.”
As well as capturing the perfect seasonal selfies in front of the iconic red truck, this year’s tour is bigger and better than ever before, with a magical ‘winter market’ setting, featuring fun activities for all to get involved with. This year’s sparkling Christmas experience also offers fun opportunities - from giggle-inducing ‘elfie selfie’ shots, to QR codes that access a host of interactive games, plus food huts that will serve up delicious seasonal tastes. Visitors will also have the opportunity to purchase Coca-Cola Zero Sugar and Coca-Cola Original Taste and have them personalised with their name or short phrase– the perfect gift for a loved one or special keepsake.
Officially kick starting the Christmas season, the Coca-Cola Christmas Truck will also be making its familiar festive appearance to TV screens later in November, with the first airing of the much loved “Holidays Are Coming” ad often said to still signify the official start of Christmas.
