The iconic Coca-Cola Christmas truck burst into flames on the Romanian leg of its tour across Europe.
Nobody was hurt in the fire that ripped through the legendary festive vehicle in Bucharest ahead of its weekend visits.
Horrified o nlookers could be seen standing on the side of the road helplessly watching the lorry roll down the road in flames.
Thankfully, towards the end of the viral clip the blaze can be seen to have been extinguished, as smoke continues to billow into the night air.
Footage posted by TikToker Stan Dumitru Arthur showed people desperately trying to control the smoke.
The good news is that the show will go on - Coca-Cola own a number of the trucks and the company are hopeful they won't have to disappoint hundreds of thousands of people.
The soft drink firm told local media it was taking measures to prevent further incidents.
The UK tour is already in full swing with visitors all over the UK and beyond set to get a glimpse of the iconic red lorry.
The truck tour started last Friday at Bluewater shopping centre in Dartford, Kent, before heading to Sainsbury's in Beckton, east London for both Saturday and Sunday and then headed north to Farmhouse Inns in Linwood, Renfrewshire all day on Tuesday.
There are still plenty of chances to catch it.
Belfast is set to play host to the lorry on December 16 and 17, while Dublin in the Irish Republic will be the venue for a three-day stint between 8 and 10th of the Christmas month.
Arguably, one of the best things about the tour is that you can pick up free sample of the drinks while visiting the event.
The tour was cancelled in 2020 due to the coronavirus pandemic, but returned last year on a smaller scale than usual, with dates and destinations only announced a day or so before to avoid Covid-19 related cancellations.
Have you visited the Coca Cola truck? Let us know how you got on in the comments.
