In the aftermath of the death of Kyle Busch, Prime Video earned its largest NASCAR Cup Series viewership number on Sunday for the Coca-Cola 600 at Charlotte Motor Speedway.
According to the Nielsen Big Data + Panel measurement, Sunday averaged 3.06 million viewers, up 12 percent year-over-year as the first of five races for the digital streamer. The broadcast peaked at 3.37 million viewers during the 9:15 to 9:30 quarter hour.
