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The Guardian - AU
The Guardian - AU
National
Nick Evershed, Ariel Bogle, Josh Butler and Josh Nicholas

Coalition no campaigners spending four times more on voice Facebook ads than counterparts

Composite of 'paid for' ads by Michelle Ananda-Rajah, Andrew Hastie, Michaelia Cash, Jason Wood and Zali Steggall on Facebook
Facebook accounts that shared ads advocating a no vote on the voice belonged to Senator Jacinta Nampijinpa Price and Coalition MPs Keith Pitt, Rick Wilson, Jason Wood and Senator Michaelia Cash. Composite: Facebook/Michelle Ananda-Rajah/Andrew Hastie/Michaelia Cash/Jason Wood/Zali Steggall

Coalition politicians who oppose the Indigenous voice to parliament are vastly outspending other parliamentarians on Facebook, and in some cases, using taxpayer-funded expenses to boost ads that personally target yes campaigners and raise doubt about the reliability of the voting process.

According to a Guardian Australia analysis of federal politicians’ advertising data in Meta’s ad library, Coalition politicians have spent over four times more on Facebook ads about the voice than Labor politicians.

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