Vulnerable children fighting easting disorders and psychological problems which make them hate themselves, their bodies and their lives are being targeted by 'coaches' online who teach them how to starve themselves and 'inspire' them with mean abuse.
The coaches use a technique called “meanspo” – mean inspiration - calling children disgusting and fat to get them to lose weight they don't need to lose.
Comments used on social media platforms include “Look how fat your thighs are… stuff those chubby fingers down your throat and purge for me.”
The Sunday People said the content has been found on Twitter, TikTok and Instagram, although each has policies banning content that promotes or glorifies eating disorders.
One coach on Twitter urged followers to vomit and called one a “gross pig”. The coach told a People reporter posing as a girl of 15 it is good to hide her eating disorder from her family and asked for revealing pictures to do a “body check”.
Eating disorder charity Beat’s Tom Quinn said: “It’s shocking meanspo coaching and distressing pro-eating disorder content is so readily available. We know from the people we support that urging them to engage in extreme weight loss techniques and eating disorder behaviours can worsen symptoms for somebody who is unwell and make recovery more difficult.
“It can also contribute to an eating disorder developing for someone who is already vulnerable.”
Eating disorders affect 1.25 million in the UK and anorexia has the highest death rate of all mental illnesses.
Hospital admissions for the disorders rose 84% in five years, figures show. Almost 10,000 children started treatment between April and December last year and charities fear social media is compounding the problem.
A reporter began following a Twitter account promising meanspo and pro-ana (anorexia) coaching with 150 followers. They called a user a “gross pig” and told another “fat folds show you need an ana coach”.
They also said of a photo of a slim female: “If you barf yourself you might start to look prettier.”
Some of the content
The investigator gave the coach a dangerously low current weight and target to reach by Christmas. She told them she had set a calorie limit but exceeded it last weekend – giving an amount still way under NHS recommendations for a girl of 15.
The coach replied: “That’s a high limit… how did you mess up so much?”
And they later asked: “Do your parents know you’re ana?” When she said they did not, the coach said: “That’s good at least.”
They then asked for three photos of her body and after she sent a selection they asked for more, adding: “Do you need to wear so much?”
The creepy coach then refused further “advice” without snaps that were more revealing.
The controversial technique called “meanspo” – being mean to inspire
Another coach told followers people “feel sick over your inflated stomach”. And one said they would feel only guilt “once you’ve finished stuffing your face like a p!g”.
It prompted 75 comments, including “This is what makes me have limits” and “This is for people who wanna control themselves”.
Another account shared a video of a small dancer and the caption: “Fatty go eat that and be fatter lets see how happy ur gonna be now”.
Comments included “I’m saving this! Thanks” and it got nearly 800 likes.
The findings come ahead of a BBC3 documentary by Zara McDermott, which highlights the sites. The Love Island star meets Tiwa, who one coach told: “You’re a fat ugly pig, you look horrendous, stop f***ing eating.”
Zara, 25: “It’s scary. It’s sad how easy it was for you to access that content, you can imagine how easy it is for youngsters.”
The advice from the online coach
Tom said recovery from an eating disorder is possible with help from the NHS or charities. And he called for social media firms to stop the dangerous content being shared.
TikTok and Instagram removed content that violated guidelines after The People raised the alarm.
TikTok said: “We care deeply about the health and wellbeing of our community.”
Instagram owner Meta said it takes eating disorders “extremely seriously”, adding: “We’re constantly working to strike the balance between removing harmful content while giving people space to talk about their experiences... to help destigmatise mental health.”
Twitter did not respond to requests for comment.
Zara McDermott: Disordered Eating, 9pm this Tuesday, BBC3
If you or someone you know has an eating disorder, call Beat on 0808 801 0677 or visit beateatingdisorders.org.uk
