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The Independent UK
The Independent UK
National
Kaitlyn Huamani

Coachella looks like fun and glamour for influencers. Behind the scenes, they fiercely strategize

Coachella Music Festival-Influencers - (2025 Invision)

Sam Mintesnot had checked off everything she possibly could have from a long list of to-dos in preparation for the Coachella music festival. She crafted the best outfits, got her hair and nails done, booked a one-way ticket to Los Angeles and flew out on Tuesday with a spreadsheet full of ideas for videos she could post related to the festival.

The only problem was that just days before the Coachella kicked off on Friday, she didn’t have a ticket — at least, not yet.

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