The Big Apple may be closer to the Big Mango than you think. Visit Coach's Tabby pop-up at Iconsiam where New York's subway is recreated playfully in pink.
After launching its Tabby bag in March, with the hashtag #InMyTabby taking the internet by storm, Coach decided to take it on tour by opening pop-ups in big cities. Bangkok is the latest stop for "The Coach Tabby Shop", in the Tara Hall on the M Floor of the riverside shopping complex, Iconsiam.
Drenched in pastel pink, the temporary boutique celebrates the American fashion house's hometown by replicating a New York subway station (minus the eccentric people you bump into, obviously) inviting visitors to step into the shoes of New Yorkers for a day and experience the bustling energy of the city that never sleeps. Once you set foot inside the station, you'll be greeted with a line-up of Tabby bags, alongside selected items from the brand's Spring 2023 collection spread throughout.
Just in time for Thailand's hottest month, the fashion pop-up is also home to an ice cream cafe working in collaboration with artisanal ice cream parlour Laylow. By completing a short quiz, get ready to experience brain freeze and happy feet with a complimentary scoop of organic, low-calorie ice cream with flavours inspired by the colour spectrum of the new Tabby collection. Think of Madagascar vanilla for white, salted caramel honeycomb for yellow and matcha for teal.
The Coach Tabby Shop is open until May 1. In the meantime, check out Tabby bags at Coach's flagship store at Siam Paragon and Iconsiam, or thailand.coach.com.
