What is the point of catwalk shows, now that social media serves up fresh trends to everyone’s phone every day of the year? “[It] has to be about sustainability”, says Stuart Vevers, the British designer who has spent the last decade bringing fashion credibility and a new point of view to the once-staid American handbag brand Coach.
Fashion weeks hand the microphone of the cultural conversation to designers, and Vevers wants to use his airtime “to look at where sustainability can be scaled. Where we can scale is where we can have an impact.”
