Back in the 2010s, I decided to sell my childhood Coach bags. I prayed my older self wouldn't regret it. Now, here I am: 23 years old and noticeably Coach-less, just as celebrities are endorsing the brand's comeback.
I've been in denial since early 2023, when I saw Jennifer Lopez wearing a quilted shoulder bag, one of her many Coach models. (Sadly, it bared a shocking resemblance to a purse I used to own.) The A-lister's approval seemed to ignite a Hollywood-wide roll out: Coach was back, and more popular than ever.
