Co-op is introducing a “freeze me” label to its own-brand milk products in a effort to cut down on 70,000 tonnes of waste a year. The new on-pack message from the supermarket will read: “Don’t waste me, freeze me, in a suitable, clean container, then defrost in the fridge, use within 24 hours.”
More than £150 million worth of milk is wasted each year, with milk unused by households making up 90% of this, according to waste reduction organisation Wrap.
According to a recent survey for Co-op, 66% of UK adults do not freeze milk at home, 31% did not know you could freeze it and, of these, 34% say that they will start to freeze it. Milk is best used within one month of freezing and should be defrosted in the fridge. Once fully thawed, it should be used within 24 hours.
