Co-op has today introduced a major change to its prices for certain shoppers as it gears up to take on the likes of Sainsbury's and Tesco.
The supermarket chain has confirmed the launch of its new loyalty scheme that will offer its members personalised offers and lower prices on their shopping.
Co-op Membership, which costs £1 to join, will give shoppers personalised offers via the Co-op app. Members will also be able to earn up to 2p for every pound spent on own-branded products.
