The Co-op has become the latest supermarket to announce they’ve joined a campaign that will educate shoppers about the symptoms of one of the UKs deadliest cancers. They’ve followed in the footsteps of M&S, Asda, Aldi, Morrisons, Sainsbury’s and Waitrose, who joined Bowel Cancer’s #GetOnARoll campaign in recent weeks.
The campaign, in collaboration with Marks and Spencer, has seen supermarkets promise to update their toilet roll packaging to display signs and symptoms of the disease in a bid to raise awareness.
The late Dame Deborah James also raised the profile of the campaign before she lost her battle with bowel cancer in June. But it serves to help millions of people across the UK know how to spot the signs of bowel cancer and encourage them to contact their GP if they experience any symptoms.
