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Fortune

Eva Roytburg

CNN is set to make millions off the Trump-Biden debate by bucking tradition

CNN Ross Benes Paul Verna Donald Trump Joe Biden CPD eMarketer Fortune Fox News Semafor

Trump and Biden split screen (Credit: Brendan Smialowski and Jim Watson / AFP)

Muted mics. No audience. Three months earlier than any other presidential debate in history.

Few things are usual about the face-off set to occur between President Joe Biden and former President Donald Trump Thursday evening. That’s because this debate will be the first to be organized by a media organization—CNN—rather than the Commission for Presidential Debates (CPD), which has hosted every presidential debate since 1988.

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