CNBC is getting a change in leadership as the parent company looks to integrate the cable channel more closely with NBC News.
The niche financial news channel announced Tuesday that Mark Hoffman, who has led CNBC since 2005, would be replaced by KC Sullivan, a sales executive at parent firm Comcast. The appointment could portend a new era for the business news cable channel.
Under Hoffman, CNBC largely operated as an independent entity apart from Comcast's NBC News Group . The executive — a native of San Fernando — was a protector of the channel's walled-off status within the company.