A Tory Cabinet Minister has told families struggling to pay their food bill to buy own-brand products in supermarkets.
George Eustice said that by going for cheaper “value” goods, families can “contain and manage their household budget”.
Asked by Sky News his advice for those who can no longer afford a Sunday roast, Eustice said: “By going for some of the value brands rather than own-branded products, they can actually contain and manage their household budget.