For more than 25 years, Pantone, which describes itself as “the global authority for colour communication and inspiration”, has attempted to prophesy the year ahead by choosing its specific colour. For 2026, it is hedging its bets on something called cloud dancer.
While it’s highly unlikely that the next 12 months can be neatly summarised by one colour before the year has even kicked off (Pantone’s announcement took place in December), it still garners headlines because, in a way, Pantone’s decision does reflect on some level what is happening in the zeitgeist – or, at least, what is expected to happen. After the economic crash in 2009 came mimosa, a “warm and engaging” shade of yellow said to represent hope and optimism (it rang true with a mimosa-coloured sofa becoming a must-have and everyone taking up daily affirmations). In 2016, there was the blending of serenity and rose quartz – AKA the ubiquitous millennial pink – while last year’s mocha mousse is the reason you are seeing brown everywhere.
