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The Guardian - UK
The Guardian - UK
Lifestyle
Sarah Butler

Clothing prices rising in US as Trump tariffs kick in, H&M boss says

Daniel Ervér attends a press meeting in Stockholm, Sweden.
Daniel Ervér: ‘In the US, we are starting to see some competitors increasing prices.’ Photograph: Magnus Lejhall/TT/EPA

Clothing prices are beginning to rise in the US as Donald Trump’s tariffs on imported goods start to have an effect, according to the boss of H&M, one of the world’s biggest fashion retailers.

Daniel Ervér, the chief executive of the Swedish retailer, said: “In the US, we are starting to see some competitors increasing prices. Different competitors are acting in different ways. Some more aggressively and some more cautiously.”

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