A Manchester-based clothing brand has called Primark out after noting alleged similarities between a logo used on a green Primark 'Explore Nature' kid's hoody and their own logo. Hikerdelic, which was founded back in 2012 by Proper Magazine’s Mark Smith and Neil Summers, recently shared a video via Instagram, highlighting the resemblance between the two logos.
As previously reported by the Manchester Evening News, the logos both appear to have a similar font, and both show a pattern made up of sunbeams, green hills, and toadstools. In the vid, Hikerdelic claimed that 'Primark can't get their own ideas again', stating, 'when someone kicks sand in your face you've got to let them know it's not really on'. Primark is understood to be investigating the matter.
