When heatwaves used to hit the French town of Grasse, the perfume capital of the world, townspeople didn’t water their flowers. Instead, they marched along the town’s cobblestone streets, in a procession towards the church.
“They were calling for rain from the spirits,” says Carole Biancalana, a fourth-generation perfume flower producer whose grandmother participated in the rain ceremonies. “But I don’t think this procession would cut it in today’s climate.”
