Clever Leaves Holdings Inc. (NASDAQ:CLVR) (NASDAQ:CLVRW) entered into partnership with House of Kush, to be the exclusive grower and distributor of proprietary genetics globally. Clever Leaves will be the exclusive producer of various genetics for House of Kush outside of the United States and Canada.
As the exclusive grower for House of Kush globally, Clever Leaves will cultivate and commercialize House of Kush proprietary genetics in its Colombia and Portugal facilities for the duration of the three-year agreement, after completing an initial evaluation and adaptation phase of the genetics for each production location. This partnership will further strengthen Clever Leaves’ portfolio of high THC smokable flower which is already being sold in Germany, Israel, and Australia.
Clever Leaves will produce various House of Kush strains including Bubba Kush Pre-98 and San Fernando Valley OG Kush in Clever Leaves’ Colombia and Portugal facilities. In Colombia, the company operates 18 hectares of cultivation and has received multiple international certifications including European Union good manufacturing practices certification, a good manufacturing practices certification by Colombia National Food and Drug Surveillance Institute – Invima, and good agricultural and collection practices certification. Clever Leaves’ Portugal facility is located on approximately nine million square feet of land, consists of approximately 260,000 square feet of greenhouse facilities, and was granted a license from INFARMED I.P., the Portuguese regulatory authority with oversight over the pharmaceutical industry in Portugal, for importing, exporting, and cultivating cannabis.
Andres Fajardo, Clever Leaves’ CEO, stated, “The strategic partnership with House of Kush leverages both companies core capabilities. On the one hand, it will allow Clever Leaves to further expand its flower portfolio with globally renowned genetics. On the other hand, it will serve as a platform for House of Kush to expand their coverage beyond the United States and Canada. Together we will be able to bring high quality product to patients at a global level on a consistent basis.”
Steve Gardner, co-founder of House of Kush, stated, “This agreement expands our market presence beyond America in a meaningful and significant way. By working with a global leader in Clever Leaves, this enables us to deliver our legacy genetics to customers around the world who want to incorporate some of the all-time great strains into their routines. We will bring strains people recognize with a brand they can trust for product consistency.”
Clever Leaves and House of Kush will work together to develop the proper cultivation protocols to best meet those required by the different genetics. The strains being grown will be offered to Clever Leaves customers globally, through the company’s sales and distribution channels, and depending on specific business strategies House of Kush might provide marketing and sales support or extend the participation in co-branding efforts.
Photo: Benzinga; Sources: courtesy of geralt, lindsayfox via Pixabay
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