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Tom’s Guide
Tom’s Guide
Technology
Ryan Morrison

Claude 3 AI is almost as good as a human at persuading people to change their mind — here’s why

Claude 3 logo on phone.

Persuasion is such an important skill for humans to master that there are thousands of books, college classes and an entire self-help industry designed to help people convince others to help with a project, convert to a new philosophy, or buy a specific product.

Soon this skill might be employed by artificial as well as human minds. A new research paper by Claude 3-maker Anthropic suggests its most powerful models are already close to human skill when it comes to persuading others — and it will only get better.

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