Like many younger motorcyclists, I never fully appreciated the legend of Brough Superior—until I started digging into its history. What I found was a brand that pretty much-defined performance and craftsmanship in the early 20th century, earning its place as one of the most revered names in motorcycling.
Often called the "Rolls-Royce of Motorcycles," Brough Superior machines were meticulously hand-built, offering unmatched speed and quality in their era. Each SS100 was tested to exceed 100 miles per hour before leaving the factory—an incredible feat in the 1920s and ’30s. The exclusivity and prestige surrounding these bikes have made them some of the most desirable collector’s items in the world today.
That’s why the upcoming International Classic MotorCycle Show in Stafford, happening on April 26 to 27, 2025, is shaping up to be quite an epic event in motorcycle history. To celebrate 100 years of the SS100, the show will feature a record-breaking public display of over 20 Brough Superior SS100s—a gathering of some of the rarest and most storied machines ever built.
