Fashion is often seen as a form of escapism from an increasingly troubling world, where devastating headlines and human suffering have become daily realities. But as Clara Amfo puts it, “we are in an age where we simply can not ignore suffering.” She continues, “as a culture, we are glued to our phones and although we are advised not to ‘doom scroll’ there is a level of privilege that comes with that notion. The people we see in Congo, Gaza, Sudan etc don’t have a choice to opt out.”
Every now and then, the fashion industry uses its platform to highlight these global crises. Such is the case with Clara Amfo’s latest collection with jewellery designer Rachel Jackson—with 100% of profits going directly to humanitarian charity Choose Love—offering us the ability to make a small yet more meaningful fashion investment. The organisation is known for delivering fast, effective support to displaced people across the globe.
