
"You think you want it, but you don't."
This is a comment from former Blizzard president J. Allen Brack, responding to players asking for a World of Warcraft "Classic" mode. It has since become quite notorious among World of Warcraft fans, not only for its pretty arrogant and callous dismissal of an entire section of the fanbase, but also, because Blizzard eventually capitulated and gave players what they had been asking for.