The most recent figures from the Scottish Government show that there are estimated to be around 850,000 people living with hearing loss in Scotland, the equivalent to one in six of the population.
It is projected that this figure will double in the next 20 years and there can be delays of up to 10 years in people addressing their hearing loss.
Across the UK there are 12 million adults with hearing loss, but surprisingly, just 30,801 receiving support for their condition through the Personal Independence Payment (PIP) or Attendance Allowance if they have reached State Pension age - which means millions more could be missing out on crucial support worth up to £627.60 every four weeks.
