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The Independent UK
The Independent UK
National
Janie Har and Haven Daley

Civic group launches $4M campaign to boost embattled San Francisco ahead of global trade summit

San Francisco Larry Baer Apple
Copyright 2023 The Associated Press. All rights reserved

A $4 million marketing campaign touting San Francisco's resilience, innovation and moxie launches Thursday as the embattled city prepares to host a high-profile global economic summit next month that could boost its image or pile on to its woes.

Business leaders behind the privately funded “It All Starts Here” campaign say they plan to blanket the city with billboards and ads featuring what makes San Francisco great — think the iPhone and Pixar Animation Studios — as tens of thousands converge on the city for the Asia-Pacific Economic Cooperation leaders’ summit.

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