SO, a friend in public relations was having a moan. He’d just done a pitch, and thought it went well. Then he’d heard that the senior institutional NED was asking why they were not using Brunswick?
Let’s be clear, before Sir Alan Parker gets on the blower, I’ve got nothing against Brunswick, always liked him, always liked them in fact, always found them helpful and quick (that’s enough Brunswick puffery, Ed.). But I do wonder how supposedly intelligent City folk who regard themselves as sophisticated and choosy in other aspects of their lives, allow themselves to sink into big name inertia.
