ITV has announced its plans to axe its nearly two-decades-old children's channel to make way for a new platform.
The broadcaster will launch a new children-focused channel on its streaming platform, ITVX, which will host content for children aged between 6 and 12. According to ITV, the new ITVX Kids homepage which will go live on July 2023 will feature a variety of titles as well as new content dropping each month.
The broadcaster also highlighted that data shows average broadcasting of kids TV channels watched by 4-15-year-olds a week declined by 62 per cent since 2019. Meanwhile, viewing that couldn't be identified such as gaming, DVDs, and video-sharing services, increased by 30 per cent in the same period, which the broadcaster said demonstrates the need for a kids' streaming platform
