It started as a simple visit to a bakery. A Somali couple stepped up to a counter at a Cinnabon kiosk inside Bay Park Square Mall in Ashwaubenon, Wisconsin, expecting cinnamon rolls — but left the store in shock. On 5 December 2025 a recording captured an employee mocking the woman's hijab, then unleashing a torrent of racial abuse: she used a severe slur, made obscene gestures and declared 'I am racist'.
The video went viral on X, TikTok, and various other social media platforms almost instantly. In a matter of hours, the short video clip was shared countless times and racked up millions of views. The negative reaction was immediate.
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