Cinnabon has terminated an employee at its Ashwaubenon location in Wisconsin after a video went viral showing her using a racial slur towards a Somali couple and mocking their hijab. The clip, which circulated widely on social media, prompted rapid backlash and resulted in swift action taken by the franchise owner.
In a statement posted to X, Cinnabon said: 'We do not condone this behavior ... Their actions do not reflect our values or the welcoming experience every guest deserves.'
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