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Broadcasting & Cable

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Jon Lafayette

CIMM Study Looks For Smarter Ways To Use Smart TV Viewing Data

Family watching a smart TV

The Coalition for Innovative Media Measurement said it has launched a study looking at opportunities to enhance the value of smart-TV data as part of television measurement systems.

As cord-cutting reduces the number of homes with set-top boxes, smart TVs have become an increasingly big source of data and information about TV viewing.

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