In a recent interview with GQ, Cillian Murphy expressed his dissatisfaction with the traditional press tour model in Hollywood. The Oppenheimer star believes it is time for the industry to reinvent the wheel and find new ways to engage audiences and promote films.
Murphy admitted that he was somewhat relieved when the SAG-AFTRA strike prevented him from attending Oppenheimer's opening weekend. He pointed out that the success of his films, such as Oppenheimer and Barbie, which both set records at the box office last summer, suggests that traditional press tours may not even be necessary anymore.
