In July 2025, Universal Pictures did something unprecedented for a major movie release, allowing tickets for Christopher Nolan’s Odyssey to go on sale a year before its release date. Despite most of us not having our Summer 2026 calendars filled yet, tickets quickly sold out, and the movie’s box office numbers began to grow while it was still being filmed.
What made these tickets so desirable? The answer is complicated, but a new change means you won’t miss out if you’re not planning your life a year ahead of time.
