According to the Global Institute of Sport, running is experiencing a “massive resurgence in the UK”, including record-breaking entries for the London Marathon, with more than 840,000 people applying for a spot in the prestigious race in 2025.
More than a quarter of Britons now run at least one to three times a week, with trail running gaining in popularity. And chances are you know somebody who likes to lace up their running shoes, whether for a social jog at parkrun, to get fit via couch to 5k, or to add to their ultrarun medal collection.
