Even during a cost of living crisis, with interest rates and inflation high, the average spending per person for Christmas 2023 in the UK is expected to reach as much as £974. Retailers, advertisers and a sense of tradition continue to encourage us towards ever greater levels of consumption.
Of course, excessive seasonal consumerism has long been a subject of concern. But what if this appetite for treating ourselves and our loved ones actually makes people feel happier during the coldest and darkest time of the year?
