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Sports Illustrated
Sports Illustrated
Sport
Bryna Jean-Marie

Christina Francis Is Giving Her Personal Best to Magic Johnson Enterprises

Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more—in the series, Elle-evate: 100 Influential Black Women in Sports.


When it comes to being the president of Magic Johnson Enterprises (MJE), it’s a win for not just Christina Francis, but for the basketball icon, too. Francis stepped into the role fully prepared for a successful journey. Being on point, doing the best job, and making sure that she is loyal and trustworthy are the principles that guided her to this amazing moment. It’s both personal and business when it comes to effectively running Magic Johnson’s company.

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