Christian Horner said Formula 1 needs "an American Max Verstappen" to take advantage of the sport's popularity spurt in the US.
F1 has worked for decades to crack the American market, to varying degrees of success. In recent years, though, the sport has made unprecedented progress on that front, using the personalities of the drivers and team bosses to attract a new audience through the Drive to Survive programme.
Those new US-based fans will have a new hero to cheer on this year. Logan Sargeant, making his F1 debut for Williams, is the sport's first American driver since Alex Rossi took part in a handful of Grands Prix – the last of which came in 2015.
