To Deptford on a sunny but chilly day down by the water, and Emma Chopova and Laura Lowena are sitting by the floor to ceiling window at their shared desk in their six-month-old, gleaming new studio space. The duo — both 32 — are behind the white hot label which has been worn by everyone from Madonna to Dua Lipa and Harry Styles.
They’re both layered head to toe in the brand, a vibrant mash-up of Bulgarian folklore references twisted with modern sportswear and streetwear touches and a drop of English eccentricity, all in whimsical, punky prints and clashing colours.
